The Truva Standard · Dog dental care that passed
Love the dog. Not the breath.
Everything you need to start brushing your dog's teeth, in one box. Enzymatic toothpaste, two toothbrushes, and a mint spray for the days a brush doesn't happen. All three passed the Truva Standard.
of dogs have some form of dental disease by age three. The sign most owners notice first is the breath.
American Veterinary Medical AssociationThe Truva Standard
Five checks.
Pass or fail.
The same standard we hold every product to. Here is what the Fresh Breath Starter Kit had to clear before it earned a spot.
Ingredients you can pronounce. No xylitol, no fluoride, no foaming agents, no artificial colors.
Enzymatic toothpaste, dual-ended brushes, and a mint spray. Each piece does one thing well.
From a maker that does dental care and only dental care, not a catch-all brand.
We read the FDA record for the maker before it went on the shelf.
A full routine for a fraction of a vet cleaning add-on. Nothing here paid to be here.
Start here
Start with the kit.
The Fresh Breath Starter Kit is the whole routine in one box. Add the pieces on their own once you know what your dog likes.
The routine
Two minutes. Once a day.
Short and consistent beats long and rare. Here is the whole thing.
Why Truva exists
The front of the tube is marketing. The ingredient list is the truth.
You already read labels. You have wondered whether the stuff in a dog toothpaste is actually safe, or whether the fresh breath chew is just sugar. So do we. Truva is a written standard applied to what goes in your dog's mouth: named ingredients, nothing we can't defend, priced on what your dog actually gets. We read it harder, so the shelf stays short and every product on it can explain itself.
Questions
Before the first brush.
My dog hates having his mouth touched. Where do I start?
Start on a finger. Let him lick a little toothpaste off for a few days before the brush ever comes out. Keep it short and positive.
Is it safe? What is not in it?
No xylitol, no fluoride, no foaming agents, no artificial colors. Enzymatic toothpaste made for dogs, chicken flavored so they cooperate.
How fast will the breath improve?
Most owners notice fresher breath within a couple of weeks of daily brushing. Consistency is the whole game. Use the spray on the days you miss.
Does this replace a professional cleaning?
No. This is daily home care that keeps things fresh between checkups. If your dog already has heavy tartar or sore gums, see your vet first.
What is in the kit?
Enzymatic toothpaste (chicken, 2.5 oz), two dual-ended toothbrushes, and a 4 oz mint breath spray. Everything to start, in one box.
Shipping and guarantee?
Orders over $49 ship free, most in 1 to 3 business days. If it is not right for your dog, tell us within 30 days and we will make it right.
The Truva Standard
Fresh breath is two minutes away.
One box, one routine, one standard. Start brushing tonight.